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There is a popular urban myth in Britain that landladies of holiday guest houses used a crafty strategy to impress their guests.
On the first evening they would give then a fantastic meal. On the last morning a breakfast to remember. The rest of the the week the food would be mediocre at best! The holidaymakers would go home with great memories ready to book again and tell all their friends.
You can apply almost the same strategy to your public speaking and presentations.
I’ve talked before about having a great opening. More important than what you say is how well you say it. Memorise and practice it well. This isn’t just about the dynamics of your voice – it is critical you are not bound by a script so you can engage your audience with some good eye-contact.
The same applies to your closing too!
BEWARE… this is not an excuse for having poor content in the middle of your speech in the same way the landlady serves poor food midweek. This is a great way of really upping your game.
A bonus tip is this.. If you have a speech that is more than 6 to 8 minutes consider having more than one sub-opening/closing as you move from chapter to chapter.
If you’d like help developing presentation strategies or just want to improve your public speaking skills – get in touch!
Feel free to comment on how this tip has helped you, share your own ideas or ask a public speaking question – Marc will try to help!
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